Rand Fishkin started SEOmoz.org in 2004, while working with his mother in a small marketing company she’d started in Seattle. After years of languishing in obscurity, Rand’s little site turned out to be one of the most respected sources for quality “white hat” SEO advice, and creator of a variety of SEO-related tools for businesses.

Hitting 100 employees in 2012, the business continues to grow, and i working hard on expanding it’s offerings to business owners and marketers everywhere. The company is now called Moz.

In THIS interview, Rand tells us what’s new (and what’s NOT new) about SEO today – and what companies he admires for phenomenal content marketing that any startup could learn from.

Check out this episode on Libsyn.

Listen on iTunes.

Image credit: www.iloveseo.net

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