Sean Ellis is recognized as the originator of the term “growth hacking,” and is widely recognized as one of the world’s best startup and technology marketers. Heading up growth at companies like DropBox and LogMeIn, Sean has gone on to found Qualaroo, a qualitative data collection startup.

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In this interview, Sean discusses the proper use of qualitative data, polling questions, and customer interviews in order to discover a true picture of the customer’s needs in order to deliver a killer product and soaring sales. If you’re involved in a tech startup – or plan to “feel out” an idea for a company or technology of your own – you won’t want to miss this interview.

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