In this episode, I interview Douglas Burdett, the founder of Artillery Marketing. Douglas discusses the importance of “zeroing in” on buyer persona, along with the nuances and key differences of marketing B2B versus B2C.

We talk about defining your customer, targeted content development and how to leverage highly targeted content to draw new customers/prospects.

Listen to this entire interview – Check out this episode!

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MARKET RESEARCH x INDUSTRY TRENDS

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