In this episode, I interview Douglas Burdett, the founder of Artillery Marketing. Douglas discusses the importance of “zeroing in” on buyer persona, along with the nuances and key differences of marketing B2B versus B2C.
We talk about defining your customer, targeted content development and how to leverage highly targeted content to draw new customers/prospects.
Interested in the Future of Humanity and the Ramifications of Emerging Tech? Sentient Potential Covers the Ethical Considerations and Future Projections at the Crossroads of Technology and Consciousness: