Optimove

 

Confused about which technology vendor to use for your business problem? Ask for help

Confused about which technology vendor to use for your business problem? Ask for help

    • Optimove
    • http://www.optimove.com/
    • 51-200 Employees

Description:
Optimove is the leading Customer Marketing Cloud, helping over 200 brands drive their entire customer marketing operation. Optimove combines the science of data with the art of marketing to deliver personalized, real-time, multi-channel CRM campaigns. Optimove’s unique technologies enable marketers to maximize customer engagement, brand loyalty and lifetime value.

Products:
Customer Marketing Cloud: Optimove implements a systematic approach to planning, executing, measuring and optimizing a complete, highly-personalized customer marketing plan.

Predictive Customer Modeling: The key to successful one-to-one marketing is the ability to thoroughly understand your customers and what makes each one unique. It all starts with data and how it’s engineered.

Multi-Channel Campaign Automation: Optimove harmoniously orchestrates intelligent, highly-effective customer interactions across a variety of channels, giving your customer marketing a scientific and agile edge.

Realtime Hypertargeting: The Holy Grail of personalized marketing is the ability to deliver highly-segmented, behavior-triggered customer messaging at the exact moment of greatest impact… Now!

Self-Optimizing Personalization: There is a high cost of generalization when it comes to customer marketing. The only way to ensure that you are not leaving money on the table is to continuously optimize the offers and incentives you send to each customer.




Headquartered: New York
Date Founded: 2009

Case Studies (1)

Title: Adore Me Case Study: Lingerie Brand Utilizes Machine Learning for One-to-One Marketing Client Company: Optimove Executive Summary:

Technology Provider: Optimove User Company: Adore Me Industry: Consumer Retail Application: Marketing / Advertising Problem: Adore Me required a moreRead More…

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Executive Interviews (1)

Interviewee Name: Yohai Sabag

Company Role: Chief Data Scientist

Interview Summary: Getting beyond the marketing and jargon on the home pages of AI companies and figuring out what’s actually happening, what results are being driven in business, is part of our job at TechEmergence. Shaking those answers out of founders is not always easy, but we didn’t have to do much shaking with Yohai Sabag, chief data scientist for Optimove, a marketing AI and automation company in Israel. In this episode, he speaks about what humans are needed for in the optimization process, and what facets can be automated or distributed to a machine. Sabag gives an excellent walk-through of how marketers can use the “human-machine feedback loop” for artificial intelligence in marketing optimization at scale.

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Mentions on TechEmergence(2)

Predictive Analytics for Marketing - What's Possible and How it Works

Predictive analytics for marketing would have been adopted years ago - if only the compute power were more ubiquitous, the data were more accessible, and the software were easier to use. Now "predictive analytics" itself is almost a buzzword, after nearly 30 years of backward-looking marketing tracking. Today, well over 30 years after the founding...

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Artificial Intelligence in Retail – 10 Present and Future Use Cases

Artificial intelligence in retail is being applied in new ways across the entire product and service cycle—from assembly to post-sale customer service interactions, but retail players need answers to important questions: Which AI applications are playing a role in automation or augmentation of the retail process? How are retail companies using...

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