Optimove is the leading Customer Marketing Cloud, helping over 200 brands drive their entire customer marketing operation. Optimove combines the science of data with the art of marketing to deliver personalized, real-time, multi-channel CRM campaigns. Optimove’s unique technologies enable marketers to maximize customer engagement, brand loyalty and lifetime value.
Customer Marketing Cloud: Optimove implements a systematic approach to planning, executing, measuring and optimizing a complete, highly-personalized customer marketing plan.
Predictive Customer Modeling: The key to successful one-to-one marketing is the ability to thoroughly understand your customers and what makes each one unique. It all starts with data and how it’s engineered.
Multi-Channel Campaign Automation: Optimove harmoniously orchestrates intelligent, highly-effective customer interactions across a variety of channels, giving your customer marketing a scientific and agile edge.
Realtime Hypertargeting: The Holy Grail of personalized marketing is the ability to deliver highly-segmented, behavior-triggered customer messaging at the exact moment of greatest impact… Now!
Self-Optimizing Personalization: There is a high cost of generalization when it comes to customer marketing. The only way to ensure that you are not leaving money on the table is to continuously optimize the offers and incentives you send to each customer.
Headquartered: New York
Date Founded: 2009
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