MarianaIQ

 

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    • MarianaIQ
    • https://www.marianaiq.com/
    • 11-50 Employees

Description:

MarianaIQ aims to improve marketing ROI through omni-channel B2B automation, segmented by individual recipient, not by firm. MarianaIQ aims to target the right individual with the right message at the right time, with a personalized experience throughout the marketing funnel.

Omni-channel and automation are realized through deep learning (a specialized branch of artificial intelligence). Instead of a single data-point prospect (e.g., email or job title) in the funnel, Mariana processes a wide variety of data points real time creating a living prospect, a 360° view, guiding the prospect down paths of highest conversion.

Products:

MarianaIQ Platform: Allows companies to identify new prospects they didn’t even know existed and reach and engage with them on social platforms. MarianaIQ’s use of social targeting means prospects can be reached in social media channels when they’re most receptive. The platform provides better engagement and conversion rates, reducing time-to-revenue while doing it at a lower cost.




Headquartered: San Mateo, CA
Date Founded: 2013

Case Studies (3)

Title: Database Software Firm Improves Lead Quality Client Company: MarianaIQ Executive Summary:

MemSQL was having challenges targeting the right prospects at the right companies. The company aimed to reach technology leaders and software architects who were looking for a solution like MemSQL. The firm was looking for an account-based marketing (ABM) process that could sustain their sales and growth needs.

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Title: Security Firm Dials in its Marketing Targeting Client Company: MarianaIQ Executive Summary:

Krishnan Natarajan (Director of Demand Generation at WhiteHat Security) wanted a better way to ensure targeted messaging to it’s audience. Natarajan was adamant about not allowing the wrong message to be sent at the wrong time, as it reflects poorly on the company. He sought a more accurate method of targeting prospect personas in order to achieve this aim.

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Executive Interviews (0)

No Executive Interviews Found

Mentions on TechEmergence(1)

Machine Learning Marketing – Expert Consensus of 51 Executives and Startups

When it comes to business applications of machine learning, marketing is always near the top of the list. Modern digital marketing offers a huge volume of quantifiable data for teams to work with, and marketing can be said to take precedent over other areas like customer service and business intelligence because of it's direct tie to driving revenu...

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