Automated Insights


Confused about which technology vendor to use for your business problem? Ask for help

Confused about which technology vendor to use for your business problem? Ask for help

    • Automated Insights
    • 50-200 Employees


Automated Insights is the creator of Wordsmith, the world’s first public natural language generation platform. Wordsmith allows users to generate human-sounding narratives from data, making it easy to produce millions of personalized reports, articles and narratives in the time it takes to write just one.

The Wordsmith platform helps companies in data-driven industries, including financial services, e-commerce, real estate, business intelligence, media and many others, achieve content scale, efficiency and personalization.

More than 200 customers, including Allstate, Associated Press,, the Orlando Magic and Yahoo! use Wordsmith to generate more than 1.5 billion pieces of content per year.


Automated Insights offers Wordsmith, a natural language generation platform, in two formats:

  • A self-service online platform
  • Managed services and hands-on

Headquartered: Durham, NC
Date Founded: 2007

Case Studies (2)

Title: Yahoo! Uses NLP to Deliver Personal Fantasy Sports Recaps and Updates Client Company: Automated Insights Executive Summary:

Technology Provider: Automated Insights is a provider of natural language generation platform, Wordsmith, that converts big data into narratives orRead More…

Read the Full Case Study
Title: News Organization Leverages AI to Generate Automated Narratives from Big Data Client Company: Automated Insights Executive Summary:

Associated Press (AP) reporters spent a significant amount of time and effort to manually glean insights from quarterly financial reports released by public companies in the US. This involved extracting and analyzing relevant financial data, such as profit, revenue growth, tax expenses, etc., and converting them to financial recaps (news narrative or prose summary).

Read the Full Case Study
See More

Executive Interviews (0)

No Executive Interviews Found

Mentions on TechEmergence(5)

AI Authors for Your Business

Artificial intelligences are becoming better storytellers by the day. Last week, a novella written by an AI program nearly won a Japanese literary contest. “The Day a Computer Writes a Novel” (Konypyuta ga shosetsu wo kaku hi) is a surprisingly human tale of an AI that recognizes its writing skills and abandons its programmed task of aiding hu...

Read the full article
Automated Journalism - AI Applications at New York Times, Reuters, and Other Media Giants

Artificial intelligence in news media is being used in new ways from speeding up research to accumulating and cross-referencing data and beyond. In this article we discuss several examples in which AI is being integrated into the newsroom, and we'll aim to tackle the following three questions for our business and media industry readers: Wha...

Read the full article
Artificial Intelligence in Sports - Current and Future Applications

The North American sports industry is a cultural and economic staple generating billions of dollars in revenue each year. Spectator sports fall under the broader category of arts, entertainment, and recreation, representing 1.1 percent of the GDP in 2016. Artificial intelligence in sports may have been rare just five years ago - but now AI and mach...

Read the full article
Artificial Intelligence in Marketing and Advertising - 5 Examples of Real Traction

In the hundreds of researcher and executive interviews we've been fortunate enough to conduct in the last three years, few artificial intelligence applications are brought up more than marketing and advertising. During talks with execs and researchers from companies ranging from Facebook to Baidu, and IBM to AT&T, marketing has been a perennia...

Read the full article
Goldman Sachs Leads a $30 Million Funding Round in Persuasion Automation

Last week, Goldman Sachs led a $30 million investment round into Persado, a company that offers AI-based copywriting and marketing services. Persado claims its system "outperforms man-made messages 100% of the time” in a process they call "persuasion automation." In other words, according to Persado's promotional video below, human marketers har...

Read the full article

Click here to edit or claim this profile