Albert

 

Confused about which technology vendor to use for your business problem? Ask for help

Confused about which technology vendor to use for your business problem? Ask for help

    • Alberth
    • http://Albert.ai
    • 51-200 Employees

Description:

Albert is an artificial intelligence marketing platform for the enterprise, driving autonomous digital marketing campaigns for companies around the globe.

Created by Albert Technologies Ltd. in 2010, Albert’s mission is to liberate businesses from the complexities of digital marketing – not just by replicating their existing efforts, but by executing on them at a faster pace.

Albert is used by brands such as Harley Davidson, EVISU, Cosabella, and Made.com.

Products:

Albert offers marketing functionality in five key areas:

  • Media Buying
  • Audience Targeting
  • Cross-Channel Execution
  • Testing & Optimization
  • Analytics & Insights



Industries Served: (Many)
Business Function: Marketing and Advertising
Headquartered: 37 Menachem Begin Rd., Tel Aviv
Date Founded: 2010

Case Studies (1)

Title: Dole Case Study: Improved In-Store Product Sales Through Better Ad Creative Testing Client Company: Albert Executive Summary:

Tech Provider: Albert Client Company: Dole Food Company Client Company Description: Dole is an American agricultural multinational corporation. The companyRead More…

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Executive Interviews (1)

Interviewee Name: Or Shani

Company Role: Founder and CEO

Interview Summary: In marketing, there are lots of applications in AI and machine learning (ML), from recommendation engines to predictive analytics and beyond. At the company Adgorithms, there are even more ambitious projects underway – like automating the process of marketing altogether by having a machine run and generate ads, or test and spend the marketing budget of a company. Or Shani, CEO of Adgorithms, focuses on the quantitative aspects and optimization of marketing, using algorithms to improve advertising processes. In this interview, Shani talks about how Adgorithms’ smart marketing platform “Albert” meshes with humans in marketing, and also discusses how these roles might change over the next 5 to 10 years as we move towards an ever more automated marketplace.

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Mentions on TechEmergence(1)

Artificial Intelligence in Marketing and Advertising - 5 Examples of Real Traction

In the hundreds of researcher and executive interviews we've been fortunate enough to conduct in the last three years, few artificial intelligence applications are brought up more than marketing and advertising. During talks with execs and researchers from companies ranging from Facebook to Baidu, and IBM to AT&T, marketing has been a perennia...

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