RockPaperRobot just sounds fun, even when you have no idea what it's all about.
When you do learn what this startup company is about, things only get more interesting, not less. The company is driven by it's founder Jessica Banks, MIT roboticist by training, now the designer of some of the world's coolest furniture and fixtures. I found Jessica's work by keeping an eye on startups out of MIT, and seeing the name RockPaperRobot, I had to check it out.