Recent Coverage

Mining Online Discussions for Deeper Customer Insight

Technology Provider: Luminoso User Company: GlaxoSmithKline (GSK) Industries: Healthcare Applications: Text and Language Processing Problem: GSK sought to understand why some parents vaccinate and others do not. Pharmaceutical regulations limit interaction with consumers, so GSK sought a non-intrusive method ... Read More...

AI Advertising Targeting for Decreased Cost-Per-Lead

Technology Provider: MarianaIQ User Company: ZenDesk Industry: (Many) Application: Marketing / Advertising Problem: ZenDesk realized that it was having a problem with consistently generating ROI on pay-per-click (PPC) and search engine marketing (SEM, like Google AdWords). The company felt that it’s target au ... Read More...

7 Applications of Machine Learning in Pharma and Medicine

When it comes to effectiveness of machine learning, more data almost always yields better results—and the healthcare sector is sitting on a data goldmine. McKinsey estimates that big data and machine learning  in pharma and medicine could generate a value of up to $100B annually, based on better decision-making, ... Read More...